“Imagine millions of Justin Biebers carousing in the streets all across the world. One in every mall. Anyone can be a Bieber. Find a Bieber for your niece’s Quinceañera on Craigslist.
Whether this idea excites or concerns you, I think we can all agree there would be some awkward embraces, crushed dreams and unfortunate incidents!
And that’s exactly what’s been happening to our favorite American Christmas Superhero for over a century - Santa has lost control of his ‘personal brand’ because anyone can be him.”